Portfolio
Red thread fashion campaign
A fashion campaign built on one rule: the red thread never fully disappears. Everything else stays almost colourless, so the red carries each image across portraits, still life and handmade objects.
| Role | Creative director: concept, art direction and AI production |
|---|---|
| Type | Conceptual campaign |
| Deliverables | Portraits, still life and handmade objects |
| Skills | AI image generation, AI image editing, brand identity design |
The work
What was delivered?








More projects
Other projects
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- Loewe menswear spec campaign: A speculative menswear campaign built on one idea: flowers can tell fortunes.
- Stoop Gen Z fashion website: A concept brand and website for an imagined Gen Z fashion label, built with Claude Code.
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- Cinematic AI short films: AI short films with the same characters in every scene: 1.4M Facebook views in 8 days.
- AI avatar talking-head videos: Talking-head reels with an AI avatar, from topic research to the final edit.

Done for you
Want something like this for your brand?
Tell me what you're working on. If it's a good fit, we define the scope together.
Clayton H