Selected Work
Services
Editorial Visuals
High-fashion imagery, made without a studio.
Product Campaigns
Make the product impossible to ignore.
Scroll-Stopping Ads
Creative that stops the feed and earns the click.
Brand Storytelling
Personality, communicated without words.
Motion / AI Video
Short AI video and loops that bring a campaign to life.
Direction & Consulting
Guidance and creative direction — not just output.
How I work
Great campaigns aren't prompted. They're directed.
Anyone can type a prompt into the same AI. What makes it a campaign is the creative direction behind it — so I lock that first, then make every image match.
The same faces and models, shot after shot.
Where it's shot — the place, mood and lighting.
The clothing, props and finishing details.
About
Strategy taught me what people want. AI lets me show it.
I'm Clayton. For a decade I worked on why people pick one brand over another — in strategy consulting, then leading customer-insight teams inside fashion, consumer-goods and supermarket brands. It was always about positioning and experience: what makes something feel worth wanting.
AI creative direction is that same question, answered in pictures. I direct imagery that gives a brand the mood and meaning it needs people to feel — held consistent across a whole campaign, not one lucky render at a time.