Clayton HPortfolio
Florentina skincare and perfume campaign
Florentina is a fictional skincare and perfume house built on European folk craft. The campaign centres on a folk character surrounded by dried flowers, embroidery and handmade objects, with the packaging and logo designed as part of the same world.
| Role | Creative director: concept, art direction and AI production |
|---|---|
| Type | Conceptual campaign for a fictional brand |
| Deliverables | Campaign imagery, packaging, logo and illustrations |
| Skills | AI image generation, brand identity design, AI ad creation |
The work
What was delivered?
More projects
Other projects
Full portfolio- Kuromé chocolate campaign: A fictional chocolate house where French confectionery meets the Japanese seasonal calendar.
- Red thread fashion campaign: A fashion campaign built on one rule: the red thread never fully disappears.
- Loewe menswear spec campaign: A speculative menswear campaign built on one idea: flowers can tell fortunes.
- Stoop Gen Z fashion website: A concept brand and website for an imagined Gen Z fashion label, built with Claude Code.
- Consistent AI model editorial photography: One AI model, the same face in every shot, across very different settings.
- Cinematic AI short films: AI short films with the same characters in every scene: 1.4M Facebook views in 8 days.
- AI avatar talking-head videos: Talking-head reels with an AI avatar, from topic research to the final edit.
Done for you
Want something like this for your brand?
Tell me what you're working on. If it's a good fit, we define the scope together.